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작성자인천법무사 조회 7회 작성일 2020-11-30 15:16:22 댓글 0


Nike Football: The Last Game full edition

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The Last Game full edition
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Nike’s 11 Management Maxims via Phil Knight

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“It is our nature to innovate.” The company sees innovation as one of its core organizational competencies.

“Nike is a company.” 1:41

“Simplify and go.” 2:48
Nike products have short life-cycles in terms both of technology and fashion. The company believes that making quick yet skillful decisions is key to its success. This aspect of Nike’s vision, together with the seventh maxim, is particularly powerful in articulating the company’s hugely successful use of emergent strategy.

“The consumer decides.” 3:20
The company is keenly aware of the sophistication of its customers and it treats them as its key stakeholder.

“Evolve immediately.” 5:39
Nike sees itself as being in perpetual motion–viewing change as a key source of innovation. This attitude can easily be observed in the wide range of products that Nike offers its consumers. It is another example of the company’s use of emergent strategy to good effect.
“Remember the Man.”
The late Bill Bowerman is still held in high esteem throughout Nike, both for his understanding of athletes’ needs and for his innovative spirit.

“Do the right thing.” 6:14
Nike thinks of itself as a responsible global citizen, embracing the stakeholder view of corporate social responsibility. It encourages its people to be honest and transparent and to promote diversity and sustainability.
“Be a sponge.” Employees at Nike are encouraged to be curious and open to new ideas, whatever their source.

“Master the fundamentals.” 9:51
All the innovation in the world is useless if you can’t put it into action. A crucial part of Nike’s success is its ability to refine its performance–the recent growth in profits suggests that it’s achieving this.

“Nike is a brand.” 10:50
The “swoosh” logo is instantly recognizable around the world. Nike sees this as the symbol of its global leadership. It will enter only those markets that it thinks it can dominate. It says: ‘lf we can’t lead it, we don’t need it.”

“We are on the offense–always.” 11:18
To stay ahead in an extremely competitive environment, Nike urges its people to act like leaders in their field to achieve victory.

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